Rants and Podcast

Unique Insights from Business and Industry Leaders. We provide unique content that covers the most relevant industry topics.

700 MPH Bourbon and a Start-Up

Want to be an entrepreneur? Then expect some turbulence along the way. 

As in any business, ups and downs are inevitable and one can never be too prepared for the unknown.

What can we do to give our startups the best shot at success, no matter what life throws our way?

From Navy Admiral to Bourbon distiller, Scott Sanders shares how he got his startup off the ground and how his 700 MPH Bourbon will help Marine Corps veterans.

Three Things You’ll Learn In This Episode 

  • Why success requires more than passion: Just because we enjoy doing something, doesn’t always make it a viable business venture. Take the time to research, and don’t jump right into anything.
  • The importance of being open to mindset shifts: In business, there are times when pivoting is non-negotiable. If we want to see great results, we have to be humble enough to make changes sooner rather than later. 
  • Why focus is the key to a successful business: Many business owners fail because they’re trying to be everything to everybody. Go 6 inches wide and one mile deep, rather than the other way around.

Northstar Group is the leading, high-end, retained search firm 100% focused on Aviation and Aerospace. Craig Picken is a skilled builder of high-impact Manufacturing, Operations, Finance and Aftermarket Services teams and has placed more than 200 industry leaders since 2008.